Stacking Keywords for SEO
Recently I have felt a big push from people that I work with to stack high trafic keywords on pages and increasing their density on the page. Now I don’t feel this is as important as others might think. It is like some think that SEO is as simple as: keywords = more traffic = more money. Really there is no secret formula that you have to balance to get more traffic. It is not like a keyword density of 10% will earn you more then a density of 3%.
Now I do believe that having the keywords you want is important, I mean they describe what is on your site. But that is what they are for, they are words that should accurately describe the content of your site. So yeah, put make sure that you have it in the H1,H2 tags and make sure you get some inbound links with those keywords in them. But don’t stuff your site with high traffic keywords thinking it will give you more conversions, especially if they don’t really apply, because I seem to find a direct correlation between inaccurate information and bounce rate.